Thursday 5 December 2013
Picture Board
This is a brief picture board of the ideas that I have had about props and locations, this is just to give a flavor of my music video design.
Wednesday 4 December 2013
Monday 2 December 2013
Genre Conventions
Mis-en-scene
Quite often in indie/rock music videos it is very common to use a vintage style or a look that has been used before. The use of leather jackets and 'Elvis Presley' hair styles are common in those music videos that edge more towards the rock side rather than the Indie. However it is also quite common to contrast this with the 'mods' look from the mods and rockers in 1964. The development and contrast between the mods and rockers is not shown in many indie/rock music videos as quite often this is just showing them combined. In my chosen music video I have decided to stick to a 1940's vintage theme showing a smart look however with a slightly rocky theme.
This suit and image is taken from the 1940's. It is smart and textured with a matching hat. This is the style and main outfit that I will use for the male, not only does it fit into the 1940's theme that I will achieve but also it does represent the middle class look i am going for.
The masculine edge to this costume also helps re-enforce my feminism theme as I have decided to look at Laura Mulvey's theory of the 'male gaze' that women are looked at as sexual objects. However in order to keep to conventions some of my camera angles may intentionally sweep up and down her body although I will keep the character of the male as a figure, therefore reversing the ideology.
The 1940's saw a massive change for women and feminism as at this time the Second World War was well in place and women were being employed as factory workers etc. in order to keep the economy running. My music video will have a historical political message of women becoming workers and having a higher place in society.
The original image of a 1940's woman is in the house in a household environment however I will symbolise how women have come to power in my music video through the murder of her husband/partner.
The images above symbolise the change in feminism throughout the second world war. The costumes in all images are cinched in at the waist to show off a woman's curves and the dresses although feminine were all at a respectable length.
Although household women and mothers were usually seen dressed like this. The 1940's was the genre where women became viewed as sexual icons more as pin-up girls were idolised by men at war and looked upon as attractive figures.
Pin up girls:
The three images below show pin up girls which were printed in magazines and on small cards for men. The curled pinned up hair was stereotypical for a women from this era and is easily recognizable as a pin up girl hair style.
The contrast between pin up girls and working girls is completely different although the hair style is still kept the same. This is the hair style which I will use in my music video. The symbolic imagery of the hair and the look makes my female model look very feminine and instantly recognizable as a woman from the 1940's.
Cinematography
The camera angles in the images are similar to those of 1940's films and through research I have realized that these are also similar to the angles in the images. For most of the scenes showing the women it is a long shot to show the whole body as a 'sexual icon' however at certain points they use an extreme close up to highlight the beauty and femininity of the model. In Indie bands, these are most commonly male dominated and are not often used to view a man as a sexual object. However when women are seen in indie/rock music video's they are quite commonly attractive and using pan angles up the body almost as if it was Laura Mulvey's 'Male Gaze'.
Editing
Quite often it is from cut to cut with some slight layering over fades. But this is very rare. Most commonly you would see cuts to cuts. This makes the music video seem short and snappy, this also re-enforces and helps out the montage sequences that are often seen in these music videos.
Sound
The sound is quite often diagetic and continuous through the music video just playing the song itself. However quite a lot of the time non-diagetic sound is used but only to set the scene really.
Quite often in indie/rock music videos it is very common to use a vintage style or a look that has been used before. The use of leather jackets and 'Elvis Presley' hair styles are common in those music videos that edge more towards the rock side rather than the Indie. However it is also quite common to contrast this with the 'mods' look from the mods and rockers in 1964. The development and contrast between the mods and rockers is not shown in many indie/rock music videos as quite often this is just showing them combined. In my chosen music video I have decided to stick to a 1940's vintage theme showing a smart look however with a slightly rocky theme.
The masculine edge to this costume also helps re-enforce my feminism theme as I have decided to look at Laura Mulvey's theory of the 'male gaze' that women are looked at as sexual objects. However in order to keep to conventions some of my camera angles may intentionally sweep up and down her body although I will keep the character of the male as a figure, therefore reversing the ideology.
The 1940's saw a massive change for women and feminism as at this time the Second World War was well in place and women were being employed as factory workers etc. in order to keep the economy running. My music video will have a historical political message of women becoming workers and having a higher place in society.
The original image of a 1940's woman is in the house in a household environment however I will symbolise how women have come to power in my music video through the murder of her husband/partner.
The images above symbolise the change in feminism throughout the second world war. The costumes in all images are cinched in at the waist to show off a woman's curves and the dresses although feminine were all at a respectable length.
Although household women and mothers were usually seen dressed like this. The 1940's was the genre where women became viewed as sexual icons more as pin-up girls were idolised by men at war and looked upon as attractive figures.Pin up girls:
The three images below show pin up girls which were printed in magazines and on small cards for men. The curled pinned up hair was stereotypical for a women from this era and is easily recognizable as a pin up girl hair style.
The contrast between pin up girls and working girls is completely different although the hair style is still kept the same. This is the hair style which I will use in my music video. The symbolic imagery of the hair and the look makes my female model look very feminine and instantly recognizable as a woman from the 1940's.
Cinematography
The camera angles in the images are similar to those of 1940's films and through research I have realized that these are also similar to the angles in the images. For most of the scenes showing the women it is a long shot to show the whole body as a 'sexual icon' however at certain points they use an extreme close up to highlight the beauty and femininity of the model. In Indie bands, these are most commonly male dominated and are not often used to view a man as a sexual object. However when women are seen in indie/rock music video's they are quite commonly attractive and using pan angles up the body almost as if it was Laura Mulvey's 'Male Gaze'.
Editing
Quite often it is from cut to cut with some slight layering over fades. But this is very rare. Most commonly you would see cuts to cuts. This makes the music video seem short and snappy, this also re-enforces and helps out the montage sequences that are often seen in these music videos.
Sound
The sound is quite often diagetic and continuous through the music video just playing the song itself. However quite a lot of the time non-diagetic sound is used but only to set the scene really.
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