Monday 30 September 2013
Wednesday 25 September 2013
Textual Analysis...
Grease - We Go Together.
Grease was written and composed in the 1970's however it is set in the 1950's this is evident from the fashion that is used.This careful use of mis-en-scene makes us believe it was filmed at the time of which it is set. The filter that is placed on the camera gives that vintage effect and it is this style of editing that makes the music video believable and realistic. This is what I like to call the 'Instagram effect' as there are a range of different filters that you could use to represent a selection of different time periods and the technology available then. The cinematography used is often a hand held camera or a track this allows us to follow the actress's or actors as they move about the frame. This is essential in this music video as the cast are very fast moving because this reflects the tone of the piece. Because this music video is taken from a film the audience recognize the characters and the story line from the film itself. Therefore the mis en scene is meant to represent this, especially the costume. From the image above you can see that the costume not only just fits with the 1950's style but also to individual characters. I will now analyse two of the characters costumes...
Rizzo's costume:
This is a very plain and simple dress with a sinched in waist, this is a typical 1950's tight dress that aims to show of the curves. The simplicity of the dress with matching plain accsessories show that Rizzo is a confident character who doesn't need anything complicated. In some ways Rizzo is seen as the more tom boy of the group as compared to the other characters she is quite masquiline. However she is also considered to be the most experienced of the group. This is shown through the relationship (in the above music video) with Kenickie, the camera angle when they pass the screen (1:11) is on a track however sweeps up her body, this is the male gaze that attracts the audience. Laura Mulvey's theory of the male gaze states that women are portrayed as sexual objects and the slow sweeping camera angle up her body is meant to be like the male's eyeline. This is exactly what i want to create in my coursework music video.
This compares with
Jan's costume:
Jan's costume is very simple and matching with a simple orange shirt and a orange blouse. She doesn't appear to be wearing allot of makeup and her shirt is extremely bright. This makes us stereotype her and assume she is the "geeky" one of the group. This back's up Tessa Perkins theory of stereotyping based around costumes. It is interesting how the director of the film and therefore also the music video, has places these two contrasting characters (Rizzo and Jan) in the same friendship group as they are completely different.
Not only is this just shown in the costume choices but also in the cinematography, the theory of the male gaze Laura Mulvey's theory, backs this up. Laura Mulvey commented that women are seen as 'sexual objects' as the camera angle often skims from up the feet to the top of the body. This is shown in Rizzo's screen shots however Jan is not seen in the same way therefore supporting the idea of stereotypes within the media industry.
Grease was written and composed in the 1970's however it is set in the 1950's this is evident from the fashion that is used.This careful use of mis-en-scene makes us believe it was filmed at the time of which it is set. The filter that is placed on the camera gives that vintage effect and it is this style of editing that makes the music video believable and realistic. This is what I like to call the 'Instagram effect' as there are a range of different filters that you could use to represent a selection of different time periods and the technology available then. The cinematography used is often a hand held camera or a track this allows us to follow the actress's or actors as they move about the frame. This is essential in this music video as the cast are very fast moving because this reflects the tone of the piece. Because this music video is taken from a film the audience recognize the characters and the story line from the film itself. Therefore the mis en scene is meant to represent this, especially the costume. From the image above you can see that the costume not only just fits with the 1950's style but also to individual characters. I will now analyse two of the characters costumes...
Rizzo's costume:This is a very plain and simple dress with a sinched in waist, this is a typical 1950's tight dress that aims to show of the curves. The simplicity of the dress with matching plain accsessories show that Rizzo is a confident character who doesn't need anything complicated. In some ways Rizzo is seen as the more tom boy of the group as compared to the other characters she is quite masquiline. However she is also considered to be the most experienced of the group. This is shown through the relationship (in the above music video) with Kenickie, the camera angle when they pass the screen (1:11) is on a track however sweeps up her body, this is the male gaze that attracts the audience. Laura Mulvey's theory of the male gaze states that women are portrayed as sexual objects and the slow sweeping camera angle up her body is meant to be like the male's eyeline. This is exactly what i want to create in my coursework music video.
This compares with
Jan's costume:
Jan's costume is very simple and matching with a simple orange shirt and a orange blouse. She doesn't appear to be wearing allot of makeup and her shirt is extremely bright. This makes us stereotype her and assume she is the "geeky" one of the group. This back's up Tessa Perkins theory of stereotyping based around costumes. It is interesting how the director of the film and therefore also the music video, has places these two contrasting characters (Rizzo and Jan) in the same friendship group as they are completely different.
Not only is this just shown in the costume choices but also in the cinematography, the theory of the male gaze Laura Mulvey's theory, backs this up. Laura Mulvey commented that women are seen as 'sexual objects' as the camera angle often skims from up the feet to the top of the body. This is shown in Rizzo's screen shots however Jan is not seen in the same way therefore supporting the idea of stereotypes within the media industry.
Wednesday 18 September 2013
Task Brief
A promotion package for the release for an album, to include a music promo video, together with two of the following 3 options:
- a website homepage for the band
- a cover for its release as part of a digipack (CD/DVD)
- a magazine advertisement for the digipak (CD/DVD package)
I chose this brief as I thought I will have the most confidence and creative ability to do well. I am looking forward to starting research and preparation for my music video.
Transition Task
As a group we have decided to do a Jake Bugg music video of two fingers. We have allocated roles for each of us to follow however we will still work together as a team to assist each other in the tasks.
We have decided to recreate the first one minute of this music video in as closer detail as possible.
We have decided to recreate the first one minute of this music video in as closer detail as possible.
Sunday 8 September 2013
A Little More Music Video Inspiration
I took inspiration from this music video and the song as they took a modern song (a pop song called "Call Me Maybe" by Carly Rae Jepsen) and turned it into a Vintage 1927 song. Using mis-en-scene such as the costume (especially of the singer) and the editing, such as the black and white overlay, this song looks as if it was meant to be from the late 1920's.
Chosen Song
Although this song is different to others that I have researched, I mainly looked at those for inspiration and ideas about different styles of pop. However I have come up with an idea that I believe suits this song.
Friday 6 September 2013
Music Video Inspiration
Although this is a rap and pop music video, it is still firmly under the pop genre. The theme of friendship is shown yet again in this music video, this is becoming a common recurring theme throughout the pop music video's (especially with female artists). Therefore if I choose an uplifting pop song sung by a female artist I will be conscious to include this theme.
Music Video Inspiration
This music video has similar theme's to the Bridgit Mendler music video because it also shows themes of friendship. However I really liked the "instagram effect" used on the music video which makes the screen square and I think a little bit brighter. A lot of the mis-en-scene used within the costume is day-to-day wear for young teenage girls in both music video's. This makes the artists seem relatable to the target audience of young teenage girls.
Music Video Inspiration
I really like this music video and the song, I think because it shows friendship and has a bright and happy theme which really does present the pop industry in a positive way which is ideal because the main target audience is young teenage girls. The colours used in this music video are uplifting and the whole narrative of the piece is fun and girly and this is the sort of thing that I hope to achieve (if I decide to choose a female artist).
Inspiration
Today I have begun to look at other music video's to find out what's already out there and to get a clearer idea of what sort of music video I would like to create. I have decided to go for something within the 'pop' genre as this is my favourite and most knowledgeable genre of music. If I do a pop music video I would also have more knowledge of the conventions that this music video needs.
To begin with I simply Googled;
"music video ideas low budget"
I clicked on the first website that appeared this was;
http://hypebeast.com/forums/music/137318 I did not find this website helpful at all as it was mainly suited to a rap genre.
The second website that appeared was;
https://mygigs.com/blog/how-to-make-a-low-budget-music-video/ This is a really helpful website and I feel it would help me a lot during the planning and pre-production stages that I am currently going through. It gave me some very helpful tips on how to manage my cost and look for the best location on a budget.
To begin with I simply Googled;
"music video ideas low budget"
I clicked on the first website that appeared this was;
http://hypebeast.com/forums/music/137318 I did not find this website helpful at all as it was mainly suited to a rap genre.
The second website that appeared was;
https://mygigs.com/blog/how-to-make-a-low-budget-music-video/ This is a really helpful website and I feel it would help me a lot during the planning and pre-production stages that I am currently going through. It gave me some very helpful tips on how to manage my cost and look for the best location on a budget.
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